Business Planning Handbook
This handbook reorganizes the 8 core areas of business planning — setting your criteria, exploring business opportunities, defining the customer and the problem, building the value proposition / competitive advantage / positioning, designing the business model, designing cost / pricing / the revenue model, validating business feasibility and the Effective Market, and executing / validating / pivoting — into a single connected Learning Path. Rather than starting from a specific item or product, it follows the judgment sequence: Criteria → Opportunity → Customer → Value Proposition → Business Model → Pricing → Feasibility → Execution & Validation.
8-Chapter Learning Path
- CH01. Setting Your Business Criteria
- CH02. Finding and Selecting a Business Opportunity
- CH03. Defining the Customer, the Buyer, and the Problem
- CH04. Building the Value Proposition, Competitive Advantage, and Positioning
- CH05. Designing the Business Model
- CH06. Designing Cost, Price, and Revenue Model
- CH07. Validating Business Feasibility and the Effective Market
- CH08. Execute, Validate, and Revise Through Pivoting
Practical worksheets and representative examples for each chapter are available under the Worksheets & Examples group in the sidebar on the left. To answer the questions and save them as a Markdown file, use the Worksheet Writer.