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Part I — Pricing Strategy
CH01. Price Is the Outcome of the Business Model
CH02. Cost and Cost Structure
CH03. Two Logics of Pricing — Customer Value and Competition
CH04. How Channel and Customer Relationship Reshape Price Structure
CH05. Revenue Streams and Pricing Mechanisms
CH06. The Three Financial Lenses and the Bridge to Business Feasibility
Part II — Feasibility Bridge
CH07. The Effective Market and My Market
CH08. From Qualitative to Quantitative — Effective Market Sizing and P×Qty
CH09. Interpreting QCD and Projected P&L, and Iterative Validation
Part III — Pricing Harness
CH10. MODE A — Current Price Diagnosis
CH11. MODE B — Target Price Reverse Calculation
CH12. MODE C — Allowable Cost Reverse Calculation
CH13. BEP — Break-Even Point
CH14. Scenario Compare
CH15. Validating Price Hypotheses and Making Decisions
Worksheets & Examples
Worksheets
CH01 Pricing Prerequisite Checklist Worksheet
CH02 Activity-to-Cost Mapping Worksheet
CH03 Value vs. Competition Pricing Positioning Worksheet
CH04 Channel & Customer Relationship Cost Checklist Worksheet
CH05 Revenue Model / Pricing Mechanism Design Worksheet
CH06 MN06→MN07 Transition Checklist
CH07 Market Boundary Redefinition Worksheet
CH08 P×Qty Derivation Worksheet
CH09 QCD Executability Check Worksheet
CH10 MODE A Input Checklist
CH11 MODE B Target CM Rate Worksheet
CH12 MODE C Allowable Cost Calculation Worksheet
CH13 BEP Calculation Worksheet
CH14 Scenario Design Worksheet
CH15 Worksheet — The Four Elements of Price Validation Design
Examples
CH04-EX01. Vegan Bean-to-Bar Chocolate D2C Case
CH04-EX02. Cosmetics Container B2B Bulk Order Case
CH04-EX03. Groundwater Level Measurement Equipment B2G Public Procurement Case
CH08-EX01. Bean-to-Bar Chocolate — B2C Effective Market Sizing Example
CH08-EX02. Groundwater Level Sensor — B2G Effective Market Sizing Example
CH10-EX01. Case 1 — Everything Known (Premium Tumbler)
CH10-EX02. Case 2 — Nothing Confirmed Yet (Same Product)
CH11-EX01. Reverse-Calculating Price to Achieve a 30% Target CM Rate (with Discount)
CH12-EX01. VAT-Inclusive Displayed Price + Both Fee Types Present
CH13-EX01. BEP Calculation Example — Simple Positive Contribution Margin Case
CH13-EX02. Volume Profit Calculation Example — Operating Profit and Margin of Safety at 150 Units a Month
CH14-EX01. Price Increase Scenario vs. Baseline Comparison
CH15-EX01. Nutrition Supplement Field Validation Case
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Pricing Strategy Handbook
Pricing Strategy Handbook — v0.1.0
3 Parts · 15 Chapters · 15 Worksheets · 13 Source-backed Examples
한국어
English