Pricing Strategy Handbook
A 15-chapter handbook connecting pricing strategy with the Pricing Harness execution engine. 15 Chapters · 15 Worksheets · 13 Source-backed Examples.
Part I — Pricing Strategy
- CH01. Price Is the Outcome of the Business Model
- CH02. Cost and Cost Structure
- CH03. Two Logics of Pricing — Customer Value and Competition
- CH04. How Channel and Customer Relationship Reshape Price Structure
- CH05. Revenue Streams and Pricing Mechanisms
- CH06. The Three Financial Lenses and the Bridge to Business Feasibility
Part II — Feasibility Bridge
- CH07. The Effective Market and My Market
- CH08. From Qualitative to Quantitative — Effective Market Sizing and P×Qty
- CH09. Interpreting QCD and Projected P&L, and Iterative Validation
Part III — Pricing Harness
- CH10. MODE A — Current Price Diagnosis
- CH11. MODE B — Target Price Reverse Calculation
- CH12. MODE C — Allowable Cost Reverse Calculation
- CH13. BEP — Break-Even Point
- CH14. Scenario Compare
- CH15. Validating Price Hypotheses and Making Decisions
Each chapter’s worksheet and examples are available in the Worksheets & Examples sidebar group. To answer the questions and save them as a Markdown file, use the Worksheet Writer.