Skip to content
Pricing Strategy Handbook
Back to the Magis Global Handbooks

CH05 Revenue Model / Pricing Mechanism Design Worksheet

Answer in the Worksheet Writer and save as Markdown

This worksheet converts the questions from KM050, KM051, and KM052 directly into a fill-in-the-blank format. No new framework has been added.

Target Product/Service

  • Name:
  • Brief description:

1. Revenue Stream Questions (KM050)

QuestionAnswer
Who pays
What are they paying for
How much do they pay
When does the money come in
Do they pay once, or repeatedly

  • Based on the answers above, the Revenue Stream type(s) that apply (check all that apply):

    • Asset sale
    • Usage fee
    • Subscription fee
    • Lending/renting
    • Licensing
    • Brokerage fee
    • Advertising
    • Other ( )

  • Do several Revenue Streams apply to a single product/customer segment at the same time? (KM050) Yes / No — if yes, explain:

2. One-time vs. Recurring Revenue Questions (KM051)

  • Does this transaction end the relationship after a single sale, or is it a model where Recurring Revenue is generated through ongoing relationship management?

  • If repeat purchase/subscription occurs, what customer-relationship cost is required to sustain it?

  • How do the economics of this product change when you factor in not just the initial purchase price but also the potential for recurring revenue?

3. Pricing Mechanism Questions (KM052)

  • Is this price a fixed price determined in advance?

  • If it is not a fixed price, which of the following factors cause the price to vary? (check all that apply)

    • Negotiating power of the parties
    • Inventory situation
    • Timing
    • Supply and demand
    • Bidding conditions
    • Other ( )

  • (If B2B) Does a volume-based unit pricing structure exist? If so, how is it structured?

  • (If B2G) How do procurement terms affect the pricing structure/channel structure?

4. Overall Summary

Synthesize your answers from Sections 1–3 into a single paragraph describing this product/service’s revenue model (covering who, for what, how much, when, whether it repeats, and the pricing method):

Source Map

  • MN: MN06
  • KM: KM050, KM051, KM052