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CH09 QCD Executability Check Worksheet

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This worksheet carries over the question structure of KM060 (QCD and Executability) and KM061 (the Difference Between Projected P&L and Effective Market) as-is, and does not add a new framework.

1. QCD Check (KM060)

Hypothesis under review: ________________________________

1-1. Quality

  • Question: Can you actually produce a product or service at the level the target customer requires?
  • Answer: Yes / No / Not yet confirmed
  • Basis: ________________________________

1-2. Delivery

  • Question: Can you supply it at the scale and timing the market demands?
  • Answer: Yes / No / Not yet confirmed
  • Basis: ________________________________

1-3. Cost

Review this only on the premise that Quality and Delivery are achievable.

  • Question: On the premise that quality and delivery are achievable, can you produce them at a cost you can afford?
  • Answer: Yes / No / Not yet confirmed
  • Basis: ________________________________

1-4. Determination

  • Are all three QCD elements satisfied? Yes / No
  • If “No,” which element was it blocked on: Quality / Delivery / Cost
  • Because of that element, which hypothesis needs to be revisited and adjusted (choose from targeting / positioning / distribution / price): ________________________________
  • Direction of adjustment: ________________________________

2. Distinguishing Projected P&L vs. Effective Market (KM061)

2-1. Projected P&L

  • Question: Given resources currently secured or securable within a given period, how much can actually be sold?
  • Current resources constraining this number (production capacity / headcount / channels / marketing budget, etc.): ________________________________
  • Projected P&L revenue scale: ________________________________

2-2. Effective Market

  • Question: Once additional resources are secured, how far can the potential area reachable with the current product and business model extend?
  • Additional resources needed: ________________________________
  • Effective Market size: ________________________________

2-3. Confirming the Distinction

  • Is the number you are about to report closer to Projected P&L (current executability) or Effective Market (scalability)?
  • Are you reporting the two numbers combined into one? Yes / No

3. Iterative Validation Log

  • Did any assumption change in this check (choose from customer / price / channel / resources / cost): ________________________________
  • Because of that assumption change, which earlier step needs to be rechecked: ________________________________
  • Next scheduled revalidation date or condition: ________________________________